<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Lambent Outsourcing's Marketing Glossary]]></title><description><![CDATA[Marketing Definitions & Information for Virtual Assistants and Offshore Remote Teams]]></description><link>https://marketing.lambent.co/</link><image><url>https://marketing.lambent.co/favicon.png</url><title>Lambent Outsourcing&apos;s Marketing Glossary</title><link>https://marketing.lambent.co/</link></image><generator>Ghost 5.88</generator><lastBuildDate>Fri, 10 Apr 2026 02:13:25 GMT</lastBuildDate><atom:link href="https://marketing.lambent.co/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[What is a Cold Email Campaign?]]></title><description><![CDATA[Cold email campaigns help companies reach new customers and increase sales.]]></description><link>https://marketing.lambent.co/what-is-a-cold-email-campaign/</link><guid isPermaLink="false">634bf5816816ad058664796b</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[Online Marketing]]></category><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Sun, 16 Oct 2022 12:14:45 GMT</pubDate><content:encoded><![CDATA[<p>A cold email campaign is a marketing technique that involves sending emails to potential customers the company has not previously contacted. Cold email campaigns help companies reach new customers and increase sales.</p><h2 id="are-cold-emails-spam">Are Cold Emails Spam?</h2><p>One of the main concerns people have with cold emailing is that they will be accused of spamming. However, cold emailing and spamming are very different activities.</p><h2 id="cold-email-vs-spam">Cold Email vs. Spam</h2><p>Spammers send unsolicited emails to a large number of people without their permission. This can often be done by using automated software to send out mass emails.</p><p>Cold emailers, on the other hand, send personalized, informative emails to potential customers who might be interested in their product or service. These emails are usually much more targeted than spam emails.</p>]]></content:encoded></item><item><title><![CDATA[What is Canonical URL?]]></title><description><![CDATA[A canonical URL is a page's "official" URL.]]></description><link>https://marketing.lambent.co/what-is-canonical-url/</link><guid isPermaLink="false">62d36e866816ad0586647949</guid><category><![CDATA[Search Optimzation]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Sun, 17 Jul 2022 02:08:43 GMT</pubDate><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h1 id="what-is-canonical-url">What is Canonical URL?</h1>
<!--kg-card-end: markdown--><p>If you have ever run into a situation where you have multiple pages with similar or identical content, you may have wondered what to do about it. Do you create a 301 redirect? Which page should be the &quot;official&quot; one? What is a canonical URL?</p><p>A canonical URL is a page&apos;s &quot;official&quot; URL. This is the page that Google will consider when determining rankings and search results. If you have multiple pages with duplicate content, you can use canonicalization to tell Google which page is the most important one.</p><p>When you have multiple pages with identical or similar content, it can be difficult for Google to determine which page is the most relevant one. This can lead to lower rankings and search results. By using canonical URLs, you can tell Google which page is the most important one. This will help improve your website&apos;s SEO.</p>]]></content:encoded></item><item><title><![CDATA[What are Blog Tags?]]></title><description><![CDATA[Blog tags are keywords or phrases you assign to your blog posts. This helps categorize your content and makes it easier for readers to find posts that are relevant to their interests. ]]></description><link>https://marketing.lambent.co/what-are-blog-tags/</link><guid isPermaLink="false">62d36b706816ad058664791f</guid><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Sun, 17 Jul 2022 01:57:39 GMT</pubDate><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h1 id="what-are-blog-tags">What are Blog Tags?</h1>
<!--kg-card-end: markdown--><p>Blog tags are an important part of blogging. They help organize your content and make it easier for readers to find what they want. Below we discuss what blog tags are and how to use them effectively.</p><p>Blog tags are keywords or phrases you assign to your blog posts. This helps categorize your content and makes it easier for readers to find posts that are relevant to their interests. You can add tags to your blog posts when you are creating them, or you can edit them afterward.</p><p>When adding tags to your blog post, make sure to use keywords that accurately describe the content of your post. This will help readers find your post when they are searching for something specific. In addition, try to use popular keywords that people are likely to search for.</p><p>It is important not to overuse tags on your blog posts. If you use too many tags, it can be difficult for readers to find the content they are looking for. In addition, search engines may penalize your blog if you use too many tags.</p><p>When using tags on your blog posts, it is also important to link to other related posts. This can help readers find more of your content that they may be interested in. You can do this by adding a &#x201C;Related Posts&#x201D; section to your blog or by including links to other posts in your post.</p>]]></content:encoded></item><item><title><![CDATA[What's a Subdomain?]]></title><description><![CDATA[In online marketing, a subdomain is a domain name that is part of a larger domain name. It is often used to create separate websites for different purposes.]]></description><link>https://marketing.lambent.co/whats-a-subdomain/</link><guid isPermaLink="false">62d359f36816ad0586647907</guid><category><![CDATA[Online Marketing]]></category><category><![CDATA[Search Optimzation]]></category><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Sun, 17 Jul 2022 00:41:48 GMT</pubDate><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h1 id="whats-a-subdomain">What&apos;s a Subdomain?</h1>
<!--kg-card-end: markdown--><p>In online marketing, a subdomain is a domain name that is part of a larger domain name. It is often used to create separate websites for different purposes.</p><p>For example, you might have a website at www.example.com and a blog at blog.example.com. This would be an example of two subdomains. Subdomains are often used for marketing purposes, such as creating special landing pages or promoting specific products or services.</p><p>Subdomains can be created for free with most domain name registrars. (In our case, Bernardo takes care of the work.) You simply need to add the subdomain to your existing domain name.</p><p>Keep in mind that search engines treat subdomains as separate websites, so you will need to build the SEO for each subdomain separately.</p><p><br></p>]]></content:encoded></item><item><title><![CDATA[What is a Landing Page?]]></title><description><![CDATA[A well-designed landing page can help increase conversion rates by providing visitors with a relevant and targeted experience.]]></description><link>https://marketing.lambent.co/what-is-a-landing-page/</link><guid isPermaLink="false">6296db0ad8901868f1caa9d4</guid><category><![CDATA[Online Marketing]]></category><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Thu, 16 Jun 2022 05:46:55 GMT</pubDate><media:content url="https://images.unsplash.com/photo-1601024445121-e5b82f020549?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwxMTc3M3wwfDF8c2VhcmNofDEyfHxwYXJhY2h1dGV8ZW58MHx8fHwxNjU1MzU4NDQ1&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=2000" medium="image"/><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h1 id="what-is-a-landing-page">What is a Landing Page?</h1>
<!--kg-card-end: markdown--><img src="https://images.unsplash.com/photo-1601024445121-e5b82f020549?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwxMTc3M3wwfDF8c2VhcmNofDEyfHxwYXJhY2h1dGV8ZW58MHx8fHwxNjU1MzU4NDQ1&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=2000" alt="What is a Landing Page?"><p>A landing page is a web page that a visitor arrives at after clicking on a hyperlink. Online marketers use landing pages to capture leads through the use of forms or to promote a product or service.</p><p>They can be used with PPC (pay-per-click) advertising, email marketing campaigns, or social media marketing initiatives.</p><p>A well-designed landing page can help increase conversion rates by providing visitors with a relevant and targeted experience. Include these items on a landing page to make it effective. These include:</p><!--kg-card-begin: markdown--><ul>
<li>A headline that clearly states an offer</li>
<li>Subheadings that elaborate on the offer</li>
<li>Images or videos that support the offer</li>
<li>A form to capture lead information</li>
<li>A call-to-action (CTA) that encourages the visitor to take action</li>
</ul>
<!--kg-card-end: markdown--><p>When designing a landing page, keep the user experience in mind. The page should be easy to navigate and visually appealing.</p>]]></content:encoded></item><item><title><![CDATA[What is a Data Survey Campaign?]]></title><description><![CDATA[It's a data-driven world, so it is important to have accurate data.]]></description><link>https://marketing.lambent.co/what-is-a-data-survey-campaign/</link><guid isPermaLink="false">6296dd81d8901868f1caa9df</guid><category><![CDATA[Data Collection]]></category><category><![CDATA[Call Center]]></category><dc:creator><![CDATA[Harry Fozzard]]></dc:creator><pubDate>Wed, 01 Jun 2022 03:32:05 GMT</pubDate><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h1 id="what-is-a-data-survey-campaign">What is a data survey campaign?</h1>
<!--kg-card-end: markdown--><p>Data surveys are outbound campaigns that collect data from a specific audience or target market.</p><p>It&apos;s a data-driven world, so it is important to have accurate data. A data survey campaign collects the data you need to make informed decisions for your business. Data collected can enrich your lead information to boost your sales intelligence, identify trends in the marketplace, or gain insights into your target audience.</p>]]></content:encoded></item></channel></rss>