A cold email campaign is a marketing technique that involves sending emails to potential customers the company has not previously contacted. Cold email campaigns help companies reach new customers and increase sales.
Are Cold Emails Spam?
One of the main concerns people have with cold emailing is that they will be accused of spamming. However, cold emailing and spamming are very different activities.
Cold Email vs. Spam
Spammers send unsolicited emails to a large number of people without their permission. This can often be done by using automated software to send out mass emails.
Cold emailers, on the other hand, send personalized, informative emails to potential customers who might be interested in their product or service. These emails are usually much more targeted than spam emails.