What is a Landing Page?
A landing page is a web page that a visitor arrives at after clicking on a hyperlink. Online marketers use landing pages to capture leads through the use of forms or to promote a product or service.
They can be used with PPC (pay-per-click) advertising, email marketing campaigns, or social media marketing initiatives.
A well-designed landing page can help increase conversion rates by providing visitors with a relevant and targeted experience. Include these items on a landing page to make it effective. These include:
- A headline that clearly states an offer
- Subheadings that elaborate on the offer
- Images or videos that support the offer
- A form to capture lead information
- A call-to-action (CTA) that encourages the visitor to take action
When designing a landing page, keep the user experience in mind. The page should be easy to navigate and visually appealing.