What is Canonical URL?

If you have ever run into a situation where you have multiple pages with similar or identical content, you may have wondered what to do about it. Do you create a 301 redirect? Which page should be the "official" one? What is a canonical URL?

A canonical URL is a page's "official" URL. This is the page that Google will consider when determining rankings and search results. If you have multiple pages with duplicate content, you can use canonicalization to tell Google which page is the most important one.

When you have multiple pages with identical or similar content, it can be difficult for Google to determine which page is the most relevant one. This can lead to lower rankings and search results. By using canonical URLs, you can tell Google which page is the most important one. This will help improve your website's SEO.